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Caribbean Twist designer sunglasses on-pack offer

Tuesday April 7, 2015 at 11:01am
Halewood International, the UK’s leading independent drinks manufacturer, is launching an on-pack offer for its pre-mixed cocktail brand Caribbean Twist. The promotion will give consumers the chance to win one of 52 designer sunglasses vouchers worth £150 when purchasing a promotional bottle of Caribbean Twist across four flavour variants: Blue Lagoon, Strawberry Daiquiri, Pina Colada and Mixed Mango. The Caribbean Twist brand is currently ranked as the UK’s favourite pre-mixed cocktail brand (according to Nielsen figures), as well as the third most popular Ready To Drink in the off trade. The promotion has been timed to coincide with the brand’s popularity during the summer months. Halewood International will be supporting the on-pack through its social media channels and with a consumer print campaign. This will reach around 1.9 million people across eight women’s magazines between May and August, including Elle, Cosmopolitan, Closer and Heat. The offer will run from May until the end of August, with a mop up draw taking place at the end of September. It will be featured on around 67,500 cases throughout the off trade. Entrants visit www.caribbeantwist.co.uk/sunglasses to enter the promotional code which can be found on the reverse of the bottle collar. Michelle Raworth, senior brand manager for Caribbean Twist at Halewood International, says: “The promotion will reward and engage Caribbean Twist fans who enjoy our range of flavours during the summer months, which are perfect to be shared with friends at BBQs and garden parties.”
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