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‘Celebrate Like Royalty’ with Maynards confectionery

Friday April 24, 2015 at 1:33pm
Sugar confectionery brand Maynards is offering consumers the chance to ‘Celebrate Like Royalty’ this summer with once-in-a-lifetime banqueting prizes to be won through new promotional packs. Launching on May 4 2015, the Celebrate Like Royalty promotion will give consumers the chance to win a banquet on a private jet, worth £20,000, or one of 250 sumptuous banquets in a range of locations including Lookout Lodge at Whipsnade Zoo, the On Top of the World restaurant in Las Vegas or the underwater Al Mahara restaurant in Dubai, UAE. After revealing the code behind the promotional sticker and typing it into www.findacrown.co.uk, consumers can enter a game to search for the Maynards Crown on the jelly map. If they do find it, they are in with the chance win a banquet worth £7,500 or a discount voucher for Maynards packs. All consumers who take part will be entered into a draw to win the top prize – the banquet on a private jet. The promotion will run for 10 weeks and will be supported by a £2m marketing investment including TV, radio and digital activity, as well as a full suite of POS to encourage impulse purchase and in-store standout. Mondelez International has also included retailers and their staff in the promotion: five retailers and their staff will win a decadent dining experience worth £500. To enter, retailers simply have to tell Mondelez International ways in which they treat their customers like royalty through great customer service. Retailers can enter the competition via deliciousdisplay.co.uk. Elisabeth Huelsmann, Senior Brand Manager for Bagged Candy at Mondelez International, says: “We are so pleased to be supporting this great heritage brand by launching the special on-pack promotion with strong above the line support. There are some truly decadent dining experiences to be won.”
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