Green & Black’s launches Taste & Colour tour
Friday April 24, 2015 at 2:42pm
Green & Black’s Organic has unveiled its biggest ever integrated marketing campaign, a £2m programme combining TV, print, PR, event sponsorship and a Green & Black’s Taste & Colour roadshow. The roadshow launched yesterday (April 23 2015) in London’s famous Portobello Road market, fittingly taking the brand back to its roots to celebrate the launch of the new Green & Black’s Organic THIN. The roadshow, which forms a major element of the campaign, was created by PR agency Edelman in partnership with brand experience agency Purity. It will be at Portobello Road until April 25 and features a spring picnic created by Green & Black’s Taste Specialist Brandt Maybury accompanying a classic branded Citroen H van. Following this, the tour will visit some of the nation’s foodie hotspots. In each town the Green & Black’s taste specialist will partner with a local food influencer passionate about ingredients and flavour and work to create new Green & Black’s inspired recipes. Purity’s Client Services Director, Mark Dunn, says: “We will be touring the UK from the fashionable food markets of Yorkshire to West Country Spa towns and the south coast of England, showcasing 16 different flavoured bars and pairing local flavours and recipes with Green & Black’s. During the nationwide tour we will use local ingredients and partner with local suppliers to create, inspire and engage with consumers.” The Green & Black’s Taste & Colour Tour will activate in April and May before returning between September and December. Green & Black's is owned by international food company Mondelez.