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Mondelēz uses ‘Virtual Assistants’ in Belgian supermarkets

Thursday April 9, 2015 at 7:25am
Snack giant Mondel?z International is rolling out a group of five holographic ‘Virtual Assistants’ to introduce its latest sweet products at Carrefour, Cora and Makro stores in Belgium. The digital assistants will be installed in supermarkets and independent stores across the country to promote the food manufacturer’s new product lines, including the Côte d’Or, Milka and LU confectionary ranges. The Virtual Assistant Ultra models are made by Tensator Group. They will stay in each location for two weeks before continuing on their tour of retailers, allowing customers to find out more about Mondel?z International products. The Virtual Assistant unit projects the life-size image of a real person that can deliver a variety of messages. In a corporate announcement from Tensator, Frank Hoeckx, in-store activation expert at Mondel?z International, was quoted as saying: “The Virtual Assistant Ultra has proved to be a great asset to our marketing as it takes up a relatively small area of valuable shop floor space. Thanks to its dimensions and weight, and the fact that the device is on wheels, it can easily be transported in a small van by one merchandiser. This made it budget friendly and easy to roll out for us.” Hoeckx added: “ The Virtual Assistant has real stopping power in-store and we see it as way of creating an event that delivers real sales results.” Tensator Group CEO Ben Gale said in the statement that his company is "excited" to see the Virtual Assistants deployed in more fast-moving consumer goods settings "as it adds a new dimension to sales possibilities and customer engagement." Gale added. "Consumers have become de-sensitized to traditional marketing methods, so it is important to us to ensure that brands can interact as much as possible with their customers in-store.”
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