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Monster Energy offers Lewis Hamilton F1 ‘ride along’ prize

Friday April 10, 2015 at 9:24am
Monster Energy is launching a promotion to win a track experience with Mercedes AMG Petronas Formula One Team driver and 2014 FIA Formula One World Drivers’ Champion Lewis Hamilton. The promotion runs for three months from April to the end of June 2015 and aims to drive sales for Monster Energy by engaging fans with one of the most powerful icons in global sport, thanks to the brand’s association with the Mercedes AMG Petronas Formula One Team. The prize includes a meet-and-greet with Lewis Hamilton, followed by the chance to accompany the F1 Champion on a lap of a track and a photo and signing session. Travel and hotel will also be paid for. Entrants must be 18 or over. Caroline Cater, operational marketing director at Coca-Cola Enterprises, which markets and distributes Monster in the UK, says: “This is a fantastic once in a lifetime prize that we are confident will really appeal to Monster Energy’s loyal fan base. With the energy drinks sector in continued growth, we are confident that Lewis Hamilton’s huge draw will encourage further growth for both the brand and the sector as a whole.”
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