Reebok pop-up experience dome for Z Pump Fusion
Tuesday April 7, 2015 at 8:14am
Reebok is running an experiential campaign for its new Z Pump Fusion trainer. The sports clothing and equipment brand has been deploying a pop-up dome in high footfall areas, including near Reebok’s flagship store in Covent Garden at the start of April, at the Bluewater Shopping Centre and at The Oracle in Reading and then outside its Richmond store over the coming weekend (April 11 and 12). The experiential activity was created and managed for Reebok by live brand experience agency Because. Inside the dome are iPads which can 3D scan people’s feet and educate them on their foot shape and how exactly the new Z Pump Fusion trainer can support them. People can try them on to see how they ‘pump to fit’. Attracting people into the dome are parkour style performers bouncing on BOSU balls while wearing the Z Pump Fusion trainers. Additionally, BEcause is orchestrating a ‘Z Pump Fusion Sprint Challenge’ where participants are asked to run on the BOSU balls for 60 seconds. The person who achieves the highest number of steps wins vouchers to spend in the Reebok store. The activations are aimed at driving people into their local Reebok stores, where they can enter a free prize draw to win a £1,000 Reebok shopping spree if they try on the trainer. Those who buy a pair of the Z Pump Fusions will be given an exclusive Reebok water bottle.