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Twitter challenges UK to create something #PoweredByTweets

Wednesday April 8, 2015 at 8:54am
Twitter has launched a UK-wide competition challenging members of the British public to come up with an idea that either solves a problem using Twitter or creates something beautiful using Twitter data. The latest Twitter activity, #PoweredByTweets: The Challenge, will run for two months after which a judging panel of industry leaders across arts, technology and media will pick first, second and third place winners in each category. Representations of winning ideas will be built by the Pixie Labs team (@pixielabs), and featured during the London Design Festival (@l_d_f) in September. Plus, the winners will receive Twitter’s ad inventory to promote their idea on the platform. Entry details are at creative.twitter.com/uk. Entries close on Friday June 5. Twitter points out that people around the world are already using Twitter to create objects, installations and promotions that are powered by Tweets. For example, Nicole Scherzinger wore the world’s first Twitter dress, designed by CuteCircuit, for the launch of EE, the new 4G mobile network in November 2012, while UK motoring site AutoTrader ran a competition to win a Seat Mii suspended from a crane (pictured) by London’s Tower Bridge. People were invited to tweet why they should win the car; if the tweet was persuasive, the car was lowered, while if it wasn’t, the car was raised. The person whose tweet made the car reach the ground won it.
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