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Yorkie offers ‘Man Pass’ promo (for women as well)

Thursday April 2, 2015 at 4:01pm
Nestlé Confectionery chocolate brand Yorkie is launching a new on-pack promotion offering 12 people the chance to win the ultimate weekend away with their mates. The Yorkie Man Pass promotion will run across Yorkie Original, Yorkie Raisin and Biscuit and Yorkie Peanut impulse bars, with promotional stock available from April 6 2015. There are 12 top prizes up for grabs, offering the chance to win the ultimate weekend away for four people to one of three destinations: Barcelona, Dublin or Prague. Prizes will also include flights, four star accommodation and spending money. There are also hundreds of Man Time prizes to be won, including supercar and go-karting track days; a driving range experience with a PGA professional golf instructor; and £140 to spend on Ticketmaster. Although the promotion is aimed at Yorkie’s core target audience of 25-34 year old men, Nestlé stresses that both men and women can enter and that the prizes are not just for men alone. Consumers will find a code inside promotional packs and can enter them online at www.Yorkie-manpass.co.uk to see if they are a winner. A Nestlé UK & Ireland spokesperson says: “Young men are a typically hard to reach audience, but the Man Pass promotion from well-loved brand Yorkie is certain to get them excited.”
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