Bulmers makes over pub gardens to #LiveColourful this summer
Friday May 8, 2015 at 2:00pm
Bulmers is brightening up 50 pub gardens across the UK in its latest #LiveColourful activity. As summer approaches, pubs up and down the country will be transformed with vibrant furniture, up-cycled bottle lighting and parasols that light up as the sun goes down. Many also feature hand painted murals by local artists. Pub gardens in commuter belts across London, Birmingham, Bristol, Brighton, Cardiff, Manchester and Leeds have been given the colourful Bulmers makeover using colours reflecting the Bulmers range, which includes the brand new Zesty Blood Orange variant. Emma Sherwood-Smith, Cider Director at HEINEKEN, says: “We’re investing in great pubs with quality, permanent items that will premiumise their outdoor space and improve their customers’ summer experience.” This outdoor activity builds on Bulmers #LiveColourful campaign, which launched in 2014, and is aimed at bringing colour into consumers’ lives to inspire them to try new experiences rather than stick with the routine or familiar.