Capri-Sun repeats 'squeeze the day' bucket list promo
Thursday May 28, 2015 at 8:22pm
Coca-Cola Enterprises Ltd (CCE) is launching a Capri-Sun ‘Squeeze the Day’ on-pack promotion offering consumers the opportunity to win their own bucket list adventures via an on-pack sticker. Building on the popularity of last year’s campaign, the promotion, which launches on June 1st 2015, is designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-35 year old ‘millennials’ demographic, by offering consumers the opportunity to submit their own bucket list entry on a dedicated website, and then win it by sharing it on social media to gather votes. Each month, the top 10 entries with the highest number of votes on the Capri-Sun Squeeze the Day website will get the opportunity to win a prize worth £2,000, with nine others getting the chance of winning a prize worth £100 each. A panel will pick the winners and all the prizes will relate to their dream bucket list adventures. The Capri-Sun brand is currently in 8.2% growth and this year’s ‘Squeeze the Day’ campaign aims to drive further growth for retailers. Caroline Cater, Operational Marketing Director at CCE, says: “The ‘Squeeze the Day’ promotion proved to be a successful campaign for us last summer, and we’re pleased to bring a new social element to the activity this year. By directly engaging with our target group of 20-35 year olds in their social domains, we aim to heighten the interest and awareness of the promotional packs.” The promotion will run across all Capri-Sun 330ml variants including the 89p price-marked 330ml Orange and Apple & Blackcurrant pouches.