Estrella Damm launches Barcelona gastronomy on-pack promo
Wednesday May 6, 2015 at 3:18pm
Estrella Damm, the UK’s fastest growing premium world lager, is offering drinkers the chance to win one of 10 exclusive trips for two to Barcelona this summer with a new promotional four pack. In addition to a trip to the city, which is home to Estrella Damm, while there winners will also be treated to dinner at the world famous Tickets restaurant. This Michelin-starred innovative tapas restaurant is owned by celebrated chefs Albert Adrià and his brother Ferran, who is also the Estrella Damm global brand ambassador. The new promotional Estrella Damm four packs are available across the UK off-trade. Each pack contains a unique code. By entering their pack’s code on the new Estrella Damm microsite, people will be entered into a prize draw to win one of the 10 trips to Barcelona and will also find out instantly if they have won one of 1,000 recipe books by Tickets’ Albert Adrià. Genna Burchell, Marketing Manager for Estrella Damm at brewers Charles Wells, explains: “Estrella Damm celebrates those great experiences shared with friends and so the brand has strong links with gastronomy. The new on-pack promotion will not only reward winners with a great experience, but also continue to encourage drinkers to add Estrella Damm to the table as a great complement to a meal with friends”. The on-pack promotion will be running on more than 50,000 Estrella Damm four-packs sold in the off-trade from now until the end of June 2015.