Micro Scooters chooses B&D for adult scooting campaign
Friday May 15, 2015 at 12:21pm
Brand & Deliver has won the brief to secure and manage brand partnerships for market leading Micro Scooters, engaging kids, families and the growing urban scooting market in a twelve-month campaign. Distributed in the UK since 2004, Micro Scooters are already the ubiquitous mode of transport for discerning two to ten year olds, a position B&D will seek to build on with an all-encompassing partnership with a leading children’s brand. A wider programme of diverse partnerships and placement deals is also planned targeting the adult market, promoting scooting as a fun, quick and healthy way for families to get around and for adults to cover the last mile of their journey to and from work. “Micro Scooters is the market leader in the children’s arena, but why should kids have all the fun?” says Rich Barnes, MD at Brand & Deliver. “We want to trigger a revolution in the burgeoning adult scooter market through a network of partnerships with like-minded food, travel and lifestyle brands.” Alison Jackson of Micro Scooters adds: “This campaign signals a step change in the way we promote our business. We are committed to establishing new strategic partnerships across our portfolio to engage our target consumers and convince adults of the benefits of scooting on their time, wallets and health.” Picture shows: (L to R) Joe Simmons, Emma Bodandsky and Andre Seddoh from Brand & Deliver Partnerships team.