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Norseland cheeses to run B2B sampling campaign

Friday May 29, 2015 at 2:51pm
Global speciality cheese business Norseland is running experiential activity to raise the profile of its Jarlsberg and Applewood cheese brands to suppliers across the UK. The month-long campaigncampaign is being run for Norseland by Highjam Marketing, which is expanding its B2B experiential marketing capacity. Nicola Gavey, Wholesale and Fine Food Sales Manager, Norseland, says “This roadshow will develop our business relationship with customers and strengthen our position as a leading cheese supplier. Using Highjam Marketing has allowed us to reach customers across the entire country and create a targeted sales-focused campaign that promotes the brand in the right light to potential customers.” Laura Walton, Director of Highjam Marketing said ‘Our growth in the B2B sector over the last year has been something we are extremely proud of here at Highjam. Developing this service has allowed us to support our clients by generating and strengthening their routes to market. Clients understand that customer relationships are just as important as consumers. It’s satisfying to see the B2B campaigns we are planning and implementing are making a significant impact on client’s sales, revenue and ultimately their bottom line.”
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