Ocean Spray partners The Color Run 2015
Friday May 8, 2015 at 2:52pm
Cranberry product specialist Ocean Spray is the new Official Beverage and Snack Sponsor of The Color Run UK. The Color Run also known as the ‘Happiest 5k on the Planet’, is a five-kilometre, un-timed race in which thousands of participants are doused from head to toe in different colours at each kilometre. The fun continues at the finish line with a gigantic “Color Festival,” using more coloured powder to create happiness and lasting memories. There are only two rules: wear white at the starting line and finish plastered in colour. The Color Run launched in January of 2012. With 1.5+ million runners partipating in 2013 and over 2 million in 2014, The Color Run now claims to be the single largest event series on the planet. As the official beverage and snack partner, Ocean Spray will be integral to the success of the events, owning one of the colour zones with its signature cranberry hue and having a significant brand presence at the Event Village, Start and Finish Areas and the Festival Stage. The company will be actively driving consumer engagement through official social media channels, as well as sampling a range of its cranberry-based drinks and snacks. London-based marketing agency Toucan will be creating Ocean Spray’s experiential activity surrounding The Color Run partnership. Last year, the race galvanised more than 85,000 UK runners of all shapes, sizes and ages in The Color Run events across the country. Caroline Bethell, Marketing Director - Europe, Middle East & Africa, Ocean Spray International Services (UK) Ltd, says: “We are thrilled about sponsoring The Color Run this year. These spectacular nationwide events offer the perfect communications platform for our brand in line with our driving ambition of adding a splash of colour to everyday life. We’ll be energising all those involved in The Color Run not only with our products but with our whole brand experience.” Bethell adds: “Being a farmer owned cooperative, Ocean Spray embraces the communal team spirit that makes The Color Run events a celebration of life, laughter and, of course, colour.” James Robinson, Managing Director of event organisers Challenger World, commens: “Ocean Spray® is a perfect brand fit for The Color Run and we’re really pleased to have them on board for 2015. The Ocean Spray ethos of adding colour to people’s lives is what The Color Run is all about, so we’re excited to bring the Ocean Spray brand to life and get colouring at the events nationwide!” Ocean Spray is an agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category.