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TENA Lady in iPad on-pack prize promo

Friday May 22, 2015 at 2:33pm
TENA Lady has launched a new £3m marketing campaign, ‘Never Be Afraid to Laugh’, backed by TV and a major on-pack promotion to win iPads. The new campaign continues to challenge the taboos surrounding bladder weakness, which is experienced by one in three women in the UK. It targets the idea that bladder weakness can prevent women from living life to the full and focusses on laughing as one of life’s great pleasures. The ‘Live, Laugh, Love’ on-pack promotion offers TENA Lady pads shoppers the chance to win an iPad Air 2 with a designer case every day. Shoppers who purchase a promotional pack of TENA Lady will be directed to a digital microsite, www.tenaladywin.co.uk, where they will need to enter a unique reference code found in the pack to enter a daily prize draw. There are 92 prizes to be won across the UK and Republic of Ireland during the promotional period. Shoppers who enter the competition will also be able to download a £1 Money Off Next Purchase coupon. The competition is open for entry from now to July 31st 2015. TENA Lady Brand Manager, Rachael Sumner says: “The ‘Never Be Afraid to Laugh’ campaign is all about giving women greater confidence to be themselves. We know that women’s laughs are unique, so TENA Lady work hard to develop innovative purpose made products that are suited to individual requirements, for the very best security and protection.”
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