The Macallan to host immersive brand experience event
Friday May 8, 2015 at 2:08pm
Malt scotch whisky brand The Macallan is giving guests the exclusive opportunity to unlock the doors to its temporary London home for a fully immersive brand event this June. Experiential marketing agency BEcause has been tasked with creating a memorable and magical brand event which will be hosted at Two Temple Place, London. The ticketed event, dubbed The Macallan Residence, will unlock a sensory tour through The Macallan 1824 series comprising of Gold, Amber, Sienna and Ruby single malts. Carefully curated experiences have been planned to enlighten taste buds, educate noses and inspire iconic style choices. In the first UK event of its kind for the brand, BEcause and The Macallan have curated a unique experience calling on exclusive partnerships from the world of fashion, food and photography. During the two hour long experience, guests will be treated to a masterclass from expert mixologists who will showcase the art of creating the ultimate whisky cocktail. Artisan du Chocolat will be hosting unique chocolate pairing sessions, whilst Esquire magazine will be offering exclusive stylist insights from unique styling services. The Masters of Photography series exhibition, shot by the iconic fashion photographer Mario Testino, will be hosted in its very own bar. The Macallan mixologists will be on hand throughout. Before leaving The Macallan Residence, there will be the chance to stop by the themed photo booth and collect stylish souvenirs. The events will take place on June 2 and 3 2015. A limited number of tickets are available for the two hour experience and can be reserved at www.themacallanresidence.com for £20. Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s leading single malt whiskies.