Tic Tac introduces ‘Happy Rewards’ loyalty scheme
Friday May 1, 2015 at 3:59pm
Tic Tac is introducing a new on-pack loyalty scheme called ‘Happy Rewards’, offering a reward with every pack. Launching in May, the campaign is designed to drive loyalty and repeat purchase, with an offer to consumers of a range of unique and desirable rewards. Shoppers will be able to accumulate reward points with every purchase of a promotional pack of Tic Tac, and can cash-in whenever they want at www.tictachappy.com. With seven tiers of rewards, which are designed to appeal to Tic Tac’s target market, millennials, consumers can redeem their happy reward codes immediately on items such as phone wallpapers and ringtones. Alternatively, points can be saved up for higher value rewards such as free Cineworld tickets, a Casio watch, headphones or a free Uber ride. The integrated campaign, equating to over half a million pounds of spend, will be supported with targeted digital, social and out-of-home advertising, as well as in-store theatre, to ensure maximum impact with consumers at every touch point. Levi Boorer, customer development director at Ferrero, says: “Every shopper loves to receive an added perk and we’re confident that the ‘Happy Rewards’ promotion will help retailers to boost their sales. We know the mechanic works – last year, we launched the Tic Tac Find a Fiver campaign, where consumers could win £5 or a £5 off voucher with selected partners, and the activity generated over 54,000 entries and repeat purchases.” The offer will run from May to August and will feature across the T1 and T100 Tic Tac formats.