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Wickes expands Grass Roots partnership in motivation industry

Thursday May 28, 2015 at 6:45pm
Following the successful launch of the Wickes Gift Card, the building supplies retailer has expanded its partnership with Grass Roots, a leading provider of employee and customer engagement solutions. As a valuable new benefit to thousands of employees, Grass Roots’ bonusbond giftcards, which are accepted in over 18,000 places, will now be accepted at Wickes stores across the UK. In addition, the company’s Pure Card prepaid Visa debit card can also be used in Wickes. This allows cardholders to make even further savings by earning cashback each time they shop. The card is also supported with an accompanying app and allows users to access their account details via their smartphones. There are plans in the pipeline for Wickes to accept prepaid cards from more suppliers over the coming months. Ash Arora, Head of Retailer Management at Grass Roots, says: “Grass Roots is very excited that Wickes are now a redemption partner on our prepaid cards. We are especially pleased because the Wickes brand is so strong and will give great value to all our cardholders – further strengthening the great partnership Wickes and Grass Roots share already.” Natalie Vescia, B2B Client Relationship and Marketing Manager for Wickes, observes: “Employees can now use their cards to access a wide range of useful products and tools to help them really invest in and improve their home environment. This also has the benefit of positioning the employer as one that is considerate towards an employee’s life at home, outside of work, and actively helps them to devote time to it.”
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