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blu UK mobile vape bar hits food festivals

Thursday May 21, 2015 at 9:34pm
blu (UK) is continuing to sample its e-cigarettes to adult smokers and vapers across the UK, with its transformed Citroen H Van turned vape bar appearing at a number of food festivals in May and June. The mobile vape bar is supported by a team of Brand Ambassadors who offer visitors advice on the different products and flavours in the blu UK range, raising brand awareness and highlighting local stockists. After visiting the Foodies Festival Birmingham last weekend, this Bank Holiday weekend the van will be at Foodies in London and then Bristol from June 26th to 28th. Last year, the festivals combined attracted over 309,000 visitors. The blu activity will be underpinned with sampling in both Manchester and London throughout May and June. The brand’s Q1 sampling campaign engaged with 20,000 adult smokers face-to-face, highlighting the benefits of the blu brand and individual products. E-mail addresses were collected in exchange for a free sample and discount coupon which was redeemable either in-store or online. Jacob Fuller, Chief Executive of blu (UK), says: “After a successful Q1 campaign raising brand awareness, educating consumers about our offering and converting triallists into paying customers, we are very excited to be visiting a number of food festivals.”
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