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Brioche Pasquier Summer on-pack kids’ sports promotion

Friday June 12, 2015 at 10:08am
Brioche Pasquier is encouraging more children to get active as part of the brand’s new Summer on-pack promotion. The promotion rewards every purchase from Brioche Pasquier’s ‘PITCH’ range with a free kids' sports session, to encourage more children to get active this summer. Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs. The activity was created for Brioche Pasquier by promotional marketing agency TLC Marketing UK. The promotion is live now and will run until the end of September 2015. Neil Lunn, Marketing Manager at Brioche Pasquier, says: “The free sports session reward really drives home the PITCH message – that the product is a great fuel supply that facilitates children getting more active.” John Pearson, TLC Marketing UK’s MD, says: “This is the second rewards campaign we’ve ran with Brioche Pasquier – and it proved to be a great success a couple of years ago, driving penetration, trial and brand awareness. This time we’re broadening the spectrum of the offer by running it across 5 million packs (from 2 million in 2012), and offering consumers the chance to try a wider range of sports.”
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