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Elastoplast helps cover costs of Summer fun with Superdrug

Friday June 5, 2015 at 10:22am
Elastoplast has launched its first exclusive ‘family days out’ Summer promotional campaign, in partnership with Superdrug. Elastoplast, which is owned by Beiersdorf, is offering Superdrug Beauty Card customers the chance to claim a ‘2 for 1 days out’ voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online. Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK, including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more. The promotion was created for Elastoplast by promotional marketing agency TLC. It will run in store from June 3rd until July 28th and will be communicated via in-store POS, online, email marketing campaign and campaign microsite. Jihad Ghaith, Brand Manager for Elastoplast, says: “This is the first time we’ve teamed up with Superdrug exclusively, not only to support them as an important trade partner but to reward their loyal customers too. The summer holidays are almost here - and what better way to reward families than with discounted days out. Whether it's a trip to the zoo or an adventure centre, Elastoplast's aim is to be on hand to ensure our customers can concentrate on making the most of the summer. We’re really looking forward to seeing the results.”
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