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Evian opens pop-up shop on the London Underground

Friday June 26, 2015 at 2:16pm
Bottled water brand evian has opened a new pop-up shop in Piccadilly Circus Underground station in Central London. The retail outlet will trade until September 3rd 2015 and shoppers will be able to purchase 50cl and 1.25l bottles of Evian, as well as pink branded tennis ball packs – marking Evian’s status as Official Bottled Water Partner to the Wimbledon tennis championships – umbrellas and Brumatiseur facial sprays. The brand will also offer consumers the chance to win VIP tickets to Wimbledon. The campaign will be supported later in the summer with social media activity designed to help Londoners keep cool during the summer months. The pop-up was designed and built by brand activation agency N2O. Evian marketing manager Sophie Allard says: “This pop-up shop will help drive Evian’s relevance with London commuters during our busiest period. It will be fantastic to have a physical Evian space at the heart of the capital and will perfectly support our campaign to celebrate The Championships, Wimbledon. We are also delighted to have once again teamed up with Transport for London to encourage commuters to keep hydrated with some pure Live Young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool.”
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