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Frubes runs Minions on-pack promo with special ‘Minion Vision’ goggles

Thursday June 11, 2015 at 11:25am
Yoplait UK’s Frubes brand has linked up with Universal Studios for a new prize promotion in partnership with the new animated film, Minions, offering the chance to win a range of Minions-related items, with the star prize being a ‘Minion-ise a room kit’. To enter, consumers have to use the special “Minion Vision” goggles on promotional packs to find unique codes which are also on the packs. The goggles can also be used to play games found on the promotion’s microsite, frubesminions.com. To enter, consumers have to input the codes from the packs on the microsite. The ‘Minion-ise a room kit’ includes Minions-themed sofa, duvet, blanket, lamp, rug, cushion and a stand-up Minion. Other prizes include Minions magnetic bookmarks, stickers, cooler bags, outdoor activity kits including scooters, Summer holiday kits, tents, lunch boxes and back-to-school kits. In total, there are over 27,000 prizes to be won. Any which are not claimed during the main promotional period, which runs from now until the end of October 2015, will then be allocated via a mop up draw at the end of November,
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