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Grey London grows Lucozade business with Shopper win

Friday June 19, 2015 at 10:46am
Lucozade Ribena Suntory has appointed GreyShopper London to handle the shopper marketing for its Lucozade Energy brand. The win sees Grey London strengthen its relationship with the leading soft drinks manufacturer. Launching this week, the £14m ‘Find Your Flow’ campaign kicks off with in store activation, outdoor, radio and sponsorship of Big Brother with TV, digital and experiential activity to follow later this summer. Targeting people with busy lives, ‘Find Your Flow’ positions Lucozade Energy as the drink that helps you find your rhythm and keep it, to make the most of every day. GreyShopper London worked closely with LRS to engage key retail partners to ensure the campaign could be delivered through true partnership with them, exciting shoppers with the new proposition and converting sales. Lesley Stonier, Marketing Manager for Lucozade Energy says: “This is an exciting time for Lucozade Energy. With the brand out-performing the category and growing at 7.9% value within grocery, we are confident it will provide a profitable opportunity for retailers. Bringing GreyShopper London on board has helped us work seamlessly strategically and creatively to take this idea to retailers and launch this campaign with huge impact where it matters most, at the point of purchase. Stonier adds: “Loyal brand fans have an inherent love for Lucozade Energy and this new campaign is set to retain existing shoppers whilst attracting new shoppers to the soft drinks fixture.” Rob Sellers, director of GreyShopper London comments: “It’s an incredible privilege to work with such an iconic brand on such an important piece of work for them. It’s also validation that important cultural work and clear shopper thinking can and should go hand in hand to change the way brands are bought and consumed.” Grey London also works on Lucozade Sport, won Orangina with GreyShopper London in October 2014, and handles the global account for Ribena.
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