HS1 appoints B&D for St Pancras International campaign
Friday June 19, 2015 at 6:46pm
HS1 has appointed Brand & Deliver to manage marketing activity at St Pancras International Station as part of its framework for a three-year period, following a competitive pitch process. The campaigns, which will incorporate design, print and experiential marketing, will highlight the range of events at St Pancras International to an audience of domestic and international visitors. They will also focus on promoting the boutique shopping and dining opportunities within the station, drive traffic to the website and boost engagement on social channels. Hayley Lawrence, director of events at Brand and Deliver, says: “We look forward to working closely with St Pancras International to build the brand as a lifestyle destination for Londoners and visitors.” William Gordon, marketing manager at HS1, owners of St Pancras International, adds: “We want to encourage the one million passengers who pass through the station each week to stay a while and enjoy the fantastic bars and restaurants, boutique shopping and activities on offer.” Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of clients from blue chips to start ups, including Samsung, Universal, IMG (Fashion Week), Ferrari, Sony Pictures and Three.