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IRN-BRU launches BRU-PLANET promotion

Tuesday June 23, 2015 at 3:07pm
AG Barr is launching its biggest-ever on-pack promotion for IRN-BRU, giving consumers the opportunity to win an all-expenses-paid trip of a lifetime – to anywhere on the planet. BRU-PLANET will run throughout July and August, offering two consumers the chance to each win a £20,000 personalised holiday – Any Time, Any Place, Anywhere! In addition, thousands of IRN-BRU-branded selfie sticks will be available as prizes, with AG Barr estimating one selfie stick will be won every 10 minutes throughout the duration of the promotion. Adrian Troy, AG Barr’s head of marketing, says: “IRN-BRU on-pack promotions are proven to increase sales and we expect BRU-Planet to drive shoppers to the fixture in the knowledge they could win a once-in-a-lifetime trip anywhere on the planet, with family or friends.” BRU-PLANET will run across a number of IRN-BRU plain and Price Marked Packs packs (both regular and sugar free), including single and 8 x330ml cans, 500ml and 2 litre bottles. BRU-PLANET is part of a £6m investment in IRN-BRU this year which also includes national TV advertising, IRN-BRU becoming the Official Soft Drink Partner of The Football League and extensive social media support. Barr Soft Drinks is the UK's leading independent manufacturer of branded soft drinks with an annual turnover of over £261m. The company produces a large range of soft drinks including IRN-BRU, Barr flavoured carbonates, Rubicon exotic juice drinks, KA, Strathmore Spring Water, Snapple (under licence from Snapple Beverage Corp, a subsidiary of Dr Pepper Snapple Group), ROCKSTAR energy drink (under license from Rockstar Inc USA) and Funkin Cocktail mixers.
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