P&G is IPM Awards 2015 Brand Owner of the Year, Arc takes Agency trophy
Wednesday June 10, 2015 at 8:56pm
Procter & Gamble, A G Barr, Heineken and agencies Arc, Leith Links and whynot! were among the big winners at the IPM Awards 2015 last night. Arc was named Agency of the Year after having its name appear on no less than nine of the trophies handed out at the awards ceremony at the London Hilton, Park Lane on June 9th 2015. Arc won three awards on its own and shared six with other agencies in the Leo Burnett Group, for a total of four Golds, one Silver and four Bronzes. A number of the award-winning campaigns Arc worked on were for Procter & Gamble, and along with a Silver for Grey Shopper’s work for Gillette in the Shopper Marketing category, cemented P&G’s hold on the Brand Owner of the Year award. The Heineken: Our Shout programme created for Heineken by agency whynot! won the special B2B award for the Best Incentive and Motivation campaign. The same work also took Gold for the Best B2B Promotion or Sales Incentive/Loyalty Programme. Finally, the fourth special award – the IPM Awards 2015 Grand Prix – went to How IRN-BRU Owned the Commonwealth Games, which also took three Gold Awards, for Non-Alcoholic Beverages, Best Sponsorship and Experiential Activation at a Public Event or Festival. Other agencies which won multiple awards include Circle, Sense, TRO, UM London, Savvy and 23red. The full list of winners, covering 32 industry, channel and specialist categories, plus the four Special Awards, is on the IPM website.