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Pizza Hut Hong Kong turns boxes into smartphone projectors

Friday June 12, 2015 at 9:40am
Pizza Hut’s Hong Kong operation has launched a new promotion featuring a pizza box film projector for smartphones. Designed by Ogilvy Hong Kong, the Blockbuster Box includes a special version of the pizza ‘table’ – the little piece of plastic that keeps the box lid from being pushed down onto the pizza topping – featuring a lens. Customers punch out a perforated circle on one side of the box in the side, insert the lens and then slot their smartphone behind it, allowing whatever’s on the screen to be projected onto a wall. The boxes also have QR codes on which can scan to get a free movie download. There are four different themed boxes -- Fully Loaded box for action movies, Slice Night for scary movies, Hot & Ready for romance, and Anchovy Armageddon for sci-fi. The Blockbuster Box has so far only been released in Hong Kong.
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