Purity wins Upbeat and Arco experiential work
Friday June 19, 2015 at 10:57am
Brand experience agency Purity has announced two new business wins both of which will see campaigns go live this month. The first is for new dairy drink brand, Upbeat. Purity will now be supporting their activation at Race For Life events, driving awareness and trial for this fast-growing brand during June and July 2015. Purity’s second appointment is to work alongside Sheffield-based branding agency We Are, delivering a national tour for safety brand Arco that launches later in June. Purity managing director Rob Quinn says: “We are delighted to have been appointed to work on both these campaigns and are looking forward to an eventful summer.” The announcement follows a string of business wins for the agency this year which has seen it deliver events for Green & Black’s, The BNY Mellon Boat Race and a number of sport based initiatives as well as several international campaigns.