Rollover Hot Dogs links with Mission Impossible: Rogue Nation
Friday June 19, 2015 at 1:03pm
Rollover Hot Dogs is partnering with Mission Impossible: Rogue Nation, which will be in cinemas in the UK on July 30th, with a competition to win hundreds of film and spy-related prizes. Rollover Hot Dog trays will feature artwork from the movie and will offer consumers a chance to win prizes including Spy Pens, Watches and a Camera Drone Quad Copter. This promotion will be supported with POS in retailers and activity on the brand’s Facebook page. The promotional trays will direct consumers to the Rollover Facebook page where they will discover Mission Impossible: Rogue Nation content and details of how to enter. Tony Owen, Sales and Marketing director at Rollover Hotdogs, says: “The next instalment of the Mission Impossible franchise starring Tom Cruise is set to be one of the biggest releases of the year and we’re excited to partner with a film that our consumers will really love. It’s a fantastic promotion to make shoppers aware about the Hot Food To Go and specifically Hot Dogs, which remain in huge growth within the category due to the continued trend around Street Food. We target to reach over 3 million shoppers.” The Mission Impossible: Rogue Nation campaign start on 29th June 2015 for nine weeks. The competition closes on September 30th 2015.