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Rustlers launches biggest-ever sampling for Panini range

Friday June 12, 2015 at 11:56am
Micro-snacking brand Rustlers is backing its recently-launched panini range with #RustlersOnTour, a nationwide sampling campaign, this summer. The activity, the biggest-ever sampling campaign for Rustlers, will run across 32 cities throughout the UK, sampling 80,000 consumers with products and money-off coupons. The sampling campaign is being delivered for Rustlers by recently-launched experiential marketing agency, Playmaker. Kepak Convenience Foods’ Marketing Director John Armstrong says: “This is sampling on a massive scale for a micro-snacking range that has researched extremely well and will attract new consumers to Rustlers.” The sampling campaign will be backed by heavyweight social media, spearheaded by continuous activity on Rustlers Facebook and Twitter channels, ensuring shoppers are on the lookout for #RustlersOnTour. Armstrong adds: “The #RustlersOnTour social media drive will be full-on, targeting commuters, busy workplaces at lunchtimes and major sporting events.” Rustlers panini range comprises two variants, Chicken & Pesto (flame grilled chicken with mozzarella and a pesto mayonnaise) and Pepperoni (slices of pepperoni with mozzarella and a tomato and herb sauce).
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