Sky Sports uses Goodwood experiential to promote F1 channel
Friday June 26, 2015 at 11:59am
Sky Sports is using experiential to promote its Sky Sports F1 channel at the Goodwood Festival of Speed 2015, and has commissioned creative marketing agency, RPM, to create an unforgettable experience for fans, It is the second year running that RPM has worked with Sky to design a brand experience to maximise visitor engagement by creating a unique and interactive space. The brand’s main presence at the festival is the Sky Sports F1 stand, split over two levels. The ground floor main feature replicates an authentic Sky Sports News HQ studio and visitors will be given the opportunity to recreate the experience of going ‘on air’ and present sports news from Goodwood. Participants will have a chance to watch their recorded videos and share with others via Facebook and Twitter. Anyone taking part will be entered into a daily draw to win a year’s Sky TV subscription. The top level of the stand offers a premium covered public viewing platform, giving visitors a great view of the famous racing track. The stand also includes Sky Go and Now TV product displays to showcase different ways to experience the F1 channel. As one of the sponsors of this year’s festival, the Sky Sports F1 structure will be prominently location in the F1 Paddock. Branded ear plugs and free Now TV weekly passes will be distributed by brand communicators on the stand. The festival, taking place now until Sunday 28th June, celebrates the diversity of motor sports and is an annual hill climb featuring historic motor racing vehicles held in the grounds of Goodwood House, West Sussex, England. It offers a chance for fans to experience Formula One machines, cars and motorbikes from motor racing history.