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Valassis runs free Edinburgh coupon workshop

Friday June 19, 2015 at 12:39pm
Coupon specialist Valassis is running a free Coupon Masterclass for brand marketers in Edinburgh on June 25th 2015 at the Scottish Whisky Museum on the Royal Mile. Make sure that you keep informed and learn how to deploy coupons cost effectively by taking advantage of the session. Coupon usage continues to grow year on year with the latest figures showing 688 million coupons redeemed in 2014, up 14% on 2013. Retailer issued coupons are behind this growth as retailers hold faith with the price match initiatives that they launched in 2011. However, there are significant game changers impacting the coupon sector, from the rise of the discounters such as Aldi and Lidl to the advent of new technologies which promise the age of the paperless coupon transaction. This free half day event, with lunch included, has been designed to help brand managers achieve their coupon campaign objectives, from planning and strategy through to set-up, fraud control and post-campaign analysis. Valassis will also be covering the use of digital coupons and how this mechanic can transform campaign effectiveness. The Coupon Masterclass is filling up, so to secure a place for this free event, please email sback@valassis.co.uk or ring 01536 445272 (mobile 07968055868) as soon as possible. Places are limited, so it will be on a first-come, first-served basis. Timings and venue: 25th June 2015 Registration from 9.00am Event commences at 09.30am and finishes at 2.00pm (includes lunch) Venue: The Scotch Whisky Experience The Scotch Whisky Heritage Centre 354 Castlehill The Royal Mile Edinburgh EH1 2NE Venue website: www.scotchwhiskyexperience.co.uk Directions: Only a 5 minute walk from Waverley Railway Station.
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