BOL appoints HighCo MRM to support launch
Thursday July 30, 2015 at 6:28am
Globally-inspired natural food brand BOL has appointed HighCo MRM to manage its coupon clearing for its product range in the UK. BOL’s most recent campaign, designed to encourage trial and drive word of mouth, was a coupon for a free product from either Sainsbury’s or Tesco. “Dan Gardner, Commercial Executive, BOL, says: “This partnership will help us raise awareness of our new brand and help us achieve our objectives of introducing BOL products to consumers in the freshly prepared, ready to eat category. Their knowledge and service in couponing and promotions has meant that processes are already in place to support our launch.” HighCo MRM’s Commercial Director, Melanie Sheldon,adds: “We’re delighted to welcome BOL to HighCo MRM. We look forward to supporting their product launch in the major multiples and passing on our experience and guidance in the transitioning coupon clearing market.” HighCo MRM is part of HighCo Group, Europe’s largest provider of shopper marketing solutions, operating across 15 countries in Europe and with recent expansion into the United Arab Emirates and Russia. BOL is a privately owned company that launched its food pots across the UK in April 2015.