Branston summer sampling line-up includes Luna Cinema Series and Battle Proms
Tuesday July 28, 2015 at 7:41am
Branston will be popping up at various picnic occasions this summer, with its van and sampling squad to treat the crowds to a classic snack. Following the success of last year’s National Sandwich Day sampling campaign at Waterloo, Branston is increasing its sampling investment to over £150,000. Running across the country from London to Lincoln until the end of October, Branston will co-sponsor the Luna Cinema Series and will be popping-up at 30 events with the aim of sampling at least 150,000 people. Through the Luna Cinema partnership Branston Pickle is looking to reach a younger audience as well as reminding lapsed users about the variety of products Branston has to offer. Ensuring that all Branston lovers will be able to enjoy a sample treat from the brand, Branston will also take its van to the six Battle Proms events running this summer as well as the Folk by the Oak concert at Hatfield House, Hertfordshire. Here, Branston Pickle will be raising awareness of the new Chutney offering to the core Branston consumer. Victoria Adams, Branston Brand Manager, says: “We’re going to showcase the versatility of the Branston offering, from hot dogs with Branston relish at the cinema events to delicious cheese and chutney on crackers at the picnic concerts. Highlighting that whatever the al fresco eating occasion there is a Branston product for you.” Adams adds: “We’re incredibly proud to be taking the Branston van to the Luna Cinema, Battle Proms and Folk by the Oak concert this summer and hope we remind consumers that there is more than one way to enjoy condiments from their favourite brand.” Branston is UK market leader in sweet pickle, with 86.3% share. The brand was bought by Mizkan Euro in February 2013 as part of the company’s £92.5m acquisition of Premier Foods’ sweet pickle and table sauces business.