Cheestrings partners with Bin Weevils for national on pack activity
Friday July 10, 2015 at 5:04pm
Kerry Foods has teamed up with the 3D virtual world of children's collectible character property Bin Weevils for its next Cheestrings on-pack promotion. Magic Bin Weevils cards will be inserted into every 4, 8 and 12 pack of Cheestrings. Each of the six cards will feature a special reveal print technique (i.e. wet, heat or glow-in-the dark) together with a unique code that will unlock virtual prizes on the Bin Weevils’ site. The promotion, which was created by marketing agency The Big Kick, launches 8th July 2015 and is expected to run nationally for nine weeks. Rebecca Jakob, brand manager for Cheestrings, says: "Bin Weevils is a fun, friendly and engaging environment for children and a great partner for the Cheestrings Brave Bones Club".