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Cornetto immersive cinematic marketing campaign at Westfield

Tuesday July 21, 2015 at 6:46am
Ice cream brand Cornetto will celebrate the launch of Two Sides – its latest instalment in the Cornetto Cupidity series of short films – with a combined 3D-sound cinema and immersive theatre experience plus samples of the product. The Cornetto Beyond the Screen experience is currently available for consumers to view at the Westfield shopping centre in Stratford, East London until the end of July. As well as being able to experience the interactive short film, viewers will also be given the choice between a free classic or strawberry Cornetto cone. Created by marketing company Mofilm and immersive arts agency A Taste of Space, the Two Sides creative uses innovative binaural sound technology and point-of-view camerawork to provide a unique directional sound experience which allows viewers to switch between the two lead characters as the story evolves. An immersive live theatre show, created and directed by A Taste Of Space, includes an interactive performance including a choreographed song and dance show led by the film’s actors. Experiential agency iD created the Art Deco-style pop-up retail unit in which the experience takes place. Cornetto global brand director Barbara Cavicchia says: “Cornetto is all about embracing new and exciting experiences. The use of the new technology has helped us capture the trials and tribulations of being a teenager in love better than ever before, and we’ve created a much richer experience for our Cupidity fans as a result.”
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