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Festival fun with Happiness Recycled from Coca-Cola Enterprises

Wednesday July 15, 2015 at 12:37pm
Coca-Cola Enterprises (CCE) has announced the return of its popular summer festival activation, Happiness Recycled, for the third year in a row. The recycling campaign brings recycling fun and games to visitors to festivals across Great Britain, France, Belgium and the Netherlands this summer as part of its ongoing drive to encourage sustainable behaviour change amongst consumers. Happiness Recycled aims to educate consumers on the subject of recycling through games, activities and performances, hoping to encourage behaviour change at home and improve recycling rates. Coca-Cola has already taken the campaign to the South of England Agricultural Show, the Royal Highland Show and Peterborough’s The Willow Festival in the UK. It will also be appearing at Francofolies, Rock en Seine, Extrema Outdoor and Solar. Attractions on offer include last year’s popular table football game – activated by a recycled bottle – as well as a Batak performance challenge, where players react to light sensors to recycle as much as they can in 30 seconds. This year also sees the introduction of a new recycled themed wire game, called The Recycling Loop, in which participants take the challenge to navigate a metal wire without setting a buzzer off as they follow the journey of how a recycled bottle becomes a new bottle again. The campaign is being supported on social media with the hashtag #HappinessRecycled. Since launching in 2013, the Happiness Recycled campaign has been open to over 460,000 people across Great Britain at festivals including the British Summertime Festival in London in 2014 and Rockness in Scotland in 2013. Giustina Diana, recycling manager at Coca-Cola Enterprises GB, says: “Happiness Recycled is one of our most popular recycling initiatives, offering a fun and memorable experience whilst also educating consumers along the way. We are dedicated to improving recycling rates across Great Britain and know the importance of engaging with consumers in unusual ways to help encourage positive behaviour change. With two successful years behind us, we look forward to bringing the feel-good factor back to recycling again this summer.”
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