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Greene King IPA US trip on-pack promo

Friday July 24, 2015 at 11:54am
Greene King has been running an on-pack promotion offering fans of its IPA beer the chance to win trips for two to Boston, Washington D.C. or New York. The promotion runs until August 10th and entry directs buyers to the Greene King IPA Facebook page, where they enter their name, address and date of birth to enter the competition. The trips are worth £4,000 and include four-star hotel accomodation and brewery tours in each destination, so that winners can discover the local history of brewing and sample craft beers, as well as free passes to major city attractions, beer and food pairing lunches, and spending money. Retailers have been supplied with shelf wobblers and other POS and there will be neck collars on of Greene King’s East Coast IPA, the latest addition to the brewer’s portfolio. Emily Prince, brand manager for Greene King IPA, says: “This promotion aims to build brand awareness, visibility and drive distribution of East Coast IPA. As the newest addition to the Greene King IPA family, East Coast IPA is a refreshing ale with summertime appeal, making the hottest season of the year the perfect time to underline its easy-drinking body, and mellow citrus and tropical fruit flavours. It is also ideal for encouraging drinkers to move away from lagers and try premium ales.”
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