Lucozade ‘Find Your Flow’ experiential and sampling campaign launches
Wednesday July 22, 2015 at 6:43am
Lucozade’s Find Your Flow campaign kicks off in earnest next week with the start of an eight-month long nationwide experiential sampling campaign which will see one million bottles handed out. The experiential activity is part of the biggest-ever marketing investment for Lucozade Energy. The marketing push includes TV sponsorship, out-of-home, in-store and experiential activity is aimed at active men and women. The campaign, which is being delivered for Lucozade by events and experiential agency TRO, will include activations in train stations, retail, office and workplace environments. There will be a competition mechanic which will emphasise and encourage people to ‘Find their Flow’. All activity will be amplified through social channels. Companies which would like TRO Lucozade sampling teams to visit their offices are being invited to follow Lucozade Energy on Facebook – https://www.facebook.com/LucozadeEnergy – and Twitter – https://twitter.com/LucozadeEnergy – to find out more. The experiential activity kicks off on Wednesday July 29th.