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Mars' Sweet Sundays cinema ticket offer returns for fourth year

Friday July 10, 2015 at 4:48pm
Mars is extending its free cinema ticket promotion, Sweet Sundays, for a fourth consecutive year after the 2014 campaigns drove the entire bitesize category value sales up by 20%, according to the confectionery giant. The UK-wide on-pack promotion offers consumers free cinema tickets across the summer and autumn season, and will run until 14th October 2015. Mars Chocolate is supporting the campaign with a £1.1m media spend, including TV advertising. The promotion will be displayed across packs of Mars Chocolate’s bitesize lines including Maltesers, Revels, M&M’s Peanut, M&M’s Choco, M&M’s Crispy, Galaxy Minstrels, Galaxy Counters and Milky Way Magic Stars. The on-pack promotion allows consumers to receive free cinema tickets with the purchase of a combination of sharing pouches, standard pouches and through a text to win mechanic on singles packs, driving multiple sales and increasing repeat purchases in store. Bep Dhaliwal, trade communications manager for Mars, says: “There’s no doubt about it, visiting the cinema has never failed to be a hit with family and friends looking to spend quality time together outside of the home, and the return of Sweet Sundays is a great way to continue to drive purchases in-store during the summer.”
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