PSONA Group appoints Jamie Bell as executive creative director
Tuesday July 21, 2015 at 6:31am
PSONA Group, recently formed by marketing services group Communisis, has appointed former VCCPme creative partner Jamie Bell as executive creative director. Bell will work across the Group’s three agencies – PSONA, PSONA Films and PSONA Social – with a remit to raise the creative bar across the full suite of clients and attract new business. As creative partner at VCCPme Bell’s work included CRM and social for Kia, vendor relationship management for Channel 4, brand campaigns for Southern and South Eastern Trains, direct and social for MoreTh>n, as well as digital work for Three Barrels. Bell is an award-winning creative who started his career at WCRS followed by roles at some of the most iconic agencies of their time, including M&C Saatchi, Burkitt DDB, Grey London and HTW. In 2008 he landed the top creative job at CMW (now Stack), building his digital and social media credentials for clients including Citroen, Cadbury, Kellogg’s and McCain. Bell will report to PSONA Group CEO Malcolm Cotton. Cotton said: “It’s great to have such a well-established creative brain on board with us here at PSONA Group. Jamie is going to be instrumental in driving creative excellence across the group. We spent a great deal of time looking for someone with the drive and hunger to really build our creative offering and that’s what we have in Jamie.” This hire comes after further additions to PSONA Group’s creative department including two new creative directors, Paul Westmoreland and Neame Ingram, as well as creative services director Maxene Edgehill. PSONA is a new customer engagement agency based in London and consists of three divisions: PSONA, PSONA Films and PSONA Social. It was formed from the merger of three agencies Communisis bought in 2014, including integrated agency The Communications Agency, CRM agency Geronimo and digital shop Public Creative. Services offered cover social, brand response, digital, brand activation, B2B, relationship marketing, data and film. Clients include RBS/NatWest, American Express, Argos, Dulux and Vodafone.