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SCA supports Bodyform with ‘Fearless Moments’ social campaign and Magic Mike XXL cinema ads

Thursday July 16, 2015 at 7:44pm
As part of its Live Fearless campaign, which aims to inspire women to push their boundaries and live life to the full, SCA-owned brand Bodyform is rerunning its 2014 ‘Fearless Moments’ competition. The social media campaign ask consumers to share their greatest moments using the hashtag #LiveFearless and @Bodyform for the chance to win prizes including weekly £100 ASOS shopping vouchers and a trip of a lifetime grand prize. The competition is part of a major marketing push including the brand’s first ever cinema campaign, alongside this summer’s hotly anticipated blockbuster release, Magic Mike XXL. Launched nationwide in cinemas on July 3rd, the ‘Times Have Changed’ creative puts a spotlight on changing attitudes, highlighting how Bodyform’s innovative range of products, including Product of the Year Roll.Press.Go Ultra Towels, have helped to overcome the restrictions traditionally faced by women during their period. Aimed at engaging an anticipated 92% female audience, the inspiring creative will run for five weeks in leading cinemas across the UK, including Vue, Cineworld and Odeon. The 430 weekly screenings of the film are expected to account for up to 1.1 million admissions. Starring Channing Tatum, Magic Mike XXL’s core messages of daring to dream, pushing your comfort zone and letting nothing in life hold you back are a perfect match for Bodyform’s belief that there are many ways to Live Fearless. Bodyform’s partnership with Magic Mike XXL will come to a close on August 6th. Ads will also run on TV. Janet McQuillan, Bodyform marketing manager, says: “Live Fearless is about having the confidence to pursue your dreams, so what better way to encourage consumers to get out there and Live Fearless than by partnering our exciting campaign with one of 2015’s most eagerly anticipated films?”
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