SNOG launches ‘Yog-Yurt’ festival experience
Thursday July 16, 2015 at 8:30pm
Frozen yoghurt brand SNOG has launch a summer sampling experience across six of the UK’s biggest festivals, including Wireless, V Festival, T in the Park, Latitude and Bestival. The festival experiences have been designed to drive trial and purchase of the low calorie, fresh yoghurt treats, positioned as a tasty alternative to ice-cream. The campaign, created for SNOG by experiential marketing agency iD, kicked off on June 18th at The British Summer Time festival in London’s Hyde Park and featured a team of Brand Ambassadors sampling both original and passionfruit flavoured samples, alongside a branded SNOG ‘Yog-Hut’ – enabling consumers to directly purchase the delicious treat. The next phase of the campaign launched at Wireless Festival (July 3rd – 5th) and featured a SNOG ‘Yog-Yurt’, equipped with a branded chill out zone for festival-goers. iD is a multi-award winning specialist experiential and in-store marketing agency established in 1993. iD delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Britvic, Pepsico and Unilever. Additionally, iD provides teams of highly trained expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden and Sage Appliances.