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Walkers ‘Bring it Back’ campaign challenges UK to select flavours to resurrect – and possibly win £1

Thursday July 2, 2015 at 2:29pm
Walkers, the UK’s leading brand in the crisps, snacks and nuts category, is launching a brand new flavour campaign, ‘Bring It Back’. The Bring it Back campaign will give crisp lovers the chance to vote for their favourite flavour to come back and join the Walkers range; consumers can choose from: Barbeque, Lamb & Mint, Toasted Cheese, Beef & Onion, and Cheese & Chive. Marmite flavour crisps have already returned to the Walkers product range. Available from August 10th 2015, the new ‘Bring It Back’ range will showcase previous flavours from the Walkers portfolio, offering consumers the chance to vote for their favourite via www.walkers.co.uk and social media channels. The winning variant will be brought back to the Walkers offering and all those that vote will have the chance to win £100,000, as well as an array of exciting weekly prizes. Voting opens on August 17th via Walkers.co.uk, facebook.com/walkers or Twitter.com/walkers_crisps and closes November 1st. There are weekly prizes of cases of 24 packs of the voted-for crisp flavour and all entrants go into the grand prize draw for £100,000. Rachel Holms, Walkers marketing director, comments: “We are extremely excited to be launching a brand new flavour campaign, giving people the chance to bring back their favourite Walkers flavour. Through extensive consumer research we know that our flavour campaigns are increasingly popular with shoppers. The campaign will drive excitement within the CSN category, whilst also helping retailers to increase incremental sales by offering shoppers the chance to try the limited edition flavours and even win a £100,000 cash prize.” This latest flavour promotion will be supported with a new TV campaign, digital and strong levels of in store shopper marketing. Walkers has been running variations of the flavour campaigns since 2008 when it launched the original Do Us a Flavour promotion. Last year’s campaign offered consumers the chance to win £1m by dreaming up a new flavour
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