mcm creative group appoints first Creative Director
Friday July 24, 2015 at 11:10am
Events, experiential activation and film specialists mcm creative group has appointed Mark Nicholls to the newly-created role of Creative Director. With more than 20-years’ experience in brand communications and design, Nicholls joins the team to build upon the continuing growth in their creative communications offering across live events, film, digital and experiential. He will be responsible for developing creative solutions, planning and processes for the agency and its clients. This will involve taking a lead role on all creative projects, services and strategy. He is also joining the agency’s senior leadership team, with a key role to play in the group’s future growth strategy. His career includes stints at agencies BrandFuel, Action Impact and GPJ, where he worked with clients such as Rolls-Royce, Google, Orange, IBM, Twitter and UEFA, as well as nine years in-house at Mascolo Group, where he worked with luxury brands such as TONI&GUY and TIGI. Emma Bradbury is also joining the mcm team as a Junior Project Manager. Bradbury comes from Compass Group, and has worked in the events and experiential industry for five years, with brands such as John Lewis, HSBC, PepsiCo, KPMG and Microsoft. The appointments are the latest in a series of growth-led changes at mcm, and in advance of a planned office move from Hammersmith to bigger premises in Kew. Nicky Milligan, Managing Director at mcm creative group, says: “This is a truly exciting time for the agency and we are so pleased to be welcoming both Mark and Emma to the mcm team. Mark’s background is a perfect fit for us, and having someone of his seniority joining as we push ahead with our next stage of growth will be vital to our continued success. Emma brings with her invaluable venue experience, and it’s incredibly inspiring for us to have someone who has been a client choosing to join the team. They both bring with them exceptional strengths and individual experiences that will be incredibly valuable to us and our clients.” mcm creative group delivers innovative and engaging live experiences for consumer and corporate audiences, bridging the gap between creative concept agency and technical production company by having all of its services – spanning corporate events, experiential activation and film – under one roof.