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A jam packed summer for Bonne Maman

Thursday August 27, 2015 at 9:08am
Conserve and dessert brand Bonne Maman is taking its ‘House of Bonne Maman’ experiential shopping centre tour back on the road for the second half of 2015, kicking off this week at the Manchester Arndale Centre. Developed for the food brand by brand experience experts, Circle Agency, the tour has already visited Sheffield, Plymouth and London’s Brent Cross during April and May. In the second phase, it set to engage shoppers in Southampton, Livingston, Glasgow, Edinburgh, Brighton, Newcastle, Cardiff and Birmingham. Circle Agency is once again hosting Bonne Maman’s home-style pop up kitchen, offering consumers the chance to try all of the Bonne Maman jams, conserves and compotes. Showcasing Bonne Maman’s products at their best, Circle Agency will be hosting banquets throughout the day, which selected shoppers can join for brunch, afternoon tea or dessert at the family dining table. New to the menu will be traditional French Bonne Maman Madeleine cakes, for those looking for a snack, as part of the afternoon tea banquet. The stand will also host a range of children’s activities, product samples and the chance to buy Bonne Maman produce and bespoke gifts there and then. Claire Stokes, Managing Director and founder of Circle Agency, says: “We’re proud to be taking such a loved family brand on the road, and keeping it true to its roots with simple recipes and high quality execution. The House of Bonne Maman is designed to be homely and inviting to reflect the brand’s family values and traditional recipes.”
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