BEcause expands team as it rebrands
Monday August 17, 2015 at 9:47am
Brand experience agency BEcause has unveiled a new brand identity and website and made two senior strategic appointments, as it puts ‘Brand Love’ at the heart of its proposition. Robert Stimpson joins as Brand Director having run his own brand design agency Real 451 for 12 years. He will be responsible for overseeing the in-house creative studio at BEcause and overseeing new design and branding initiatives at the agency. Vanessa Green becomes Head of Digital Content at BEcause, as the agency strengthens its offering in digital content creation and amplification. A former journalist, she began her digital career working for 4 years as a Lifestyle Editor at Yahoo! After spending time at Cedar Comms as Digital Content Manager for Tesco Real Food, she spent three years at B2B marketing agency Tracepoint as Senior Content Manager before joining BEcause. The agency’s new identity gives it a fresh, distinctive positioning – “Be Live. Be Loved.” – and is also designed to better reflect BEcause’s growing range of work across experiential marketing, communications, digital and social media and live creative technology. Sharon Richey, CEO and Founder of Because, says: “Brand love, not brand awareness, is what creates real brand desire, loyalty and advocacy. Live brand experiences are a fantastic way to kick start love affairs between consumers and brands, and turn them into lasting relationships.” The new identity uses heart-shaped icons, which double as play-shaped buttons and arrows, to create a flexible set of brand assets representing brand love and brand action. As part of the rebrand, BEcause has unveiled a distinctive new website, full of useful guides, downloadable ebooks, and other content for clients interested in brand experience. The site has been launched with a new ‘behind the scenes’ video focusing on BEcause’s creation of a new virtual reality experience for Boursin – a growing area of business for the agency. BEcause works with a range of FMCG and Government clients including Heineken, British Gas, Public Health England, Bel UK and General Mills. The picture shows BEcause's senior team: (L to R seated): Robert Stimpson, Sharon Richey, Vanessa Green (L to R standing): Katie Penfold, Anna Bradshaw.