Barny gets adventurous with sampling drive
Monday August 24, 2015 at 7:50pm
Barny, the bear-shaped filled sponge snack, returns to TV this month with a new 20 second ad. The TV push is being backed with a total marketing spend of £1.25m, including extensive products sampling at festivals and shopping centres across the UK, with a targeted 450,000 snacks being distributed. The 20-second TV ad builds on the idea of ‘small discoveries’ and aims at providing mums with information on the product specifics and ingredients, whilst taking children on a fantastical adventure in an imaginary world. Barny is a bear-shaped sponge snack with a hidden centre, offering ‘a little discovery in every bite’. Each snack comes in an individually wrapped portion, contains no artificial colours or preservatives and is baked with ingredients including wheat flour, milk, chocolate, eggs and sugar. The Barny brand, owned by Mondel?z International, is number two in children’s biscuits with 8.7% penetration, putting it in the top 5% of all new biscuit launches over the past four years . Worth £12.1m, Barny is the only brand within the children’s biscuit sector to show double-digit growth, at +33.6%.