Friday August 21, 2015 at 11:14am
Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, is to launch into the Middle East and North Africa following an agreement between its parent company OmniServ and the Lakhraim Business Group. Through the new partnership, Air Serv Hospitality Services MENA will work inside the Dubai Duty Free stores (pictured) under the known trading name for retail activities, Blackjack Promotions, to provide promotional staff and brand experts to promote a number of Duty Free brands, enhance the traveller experience and boost sales. Sally Alington, Managing Director, Blackjack Promotions, says: “This new partnership between OmniServ and the Lakhraim Business Group offers a brilliant opportunity for us to take the Air Serv and Blackjack names into new territory. Together we already work across the USA and in a number of key European airports, for major international brands, airlines and the airports themselves. Both myself and the team are excited to expand into Dubai Airport, which is experiencing significant growth in passenger numbers, and look forward to building more relationships with the Airport, retailers and travel retail brands.” OmniServ, the European subsidiary of American aviation facility services provider Air Serv, and Zain Capital LLC, part of the Lakhraim Business Group, have established a joint venture company, Air Serv Hospitality Services MENA. As a leading airport service contractor in the UK, serving over 15 airports including Heathrow, OmniServ is well positioned through the joint venture company to provide staffing solutions for Retail, Travel Retail and Operations to airports and airlines across the Middle East. Air Serv Hospitality Services MENA officially launches its services in September 2015. Following this, the new company plans to offer a similar full service portfolio, including both marketing and operational support solutions, to airports and airlines across the Middle East and North Africa. Blackjack was founded in 1995 and acquired by OmniServ Ltd in 2013. Its UK headquarters recently moved to London’s Heathrow Airport, where it employs approximately 100 staff, in addition to its database of 8,000+ field staff. In the UK, the combined client portfolio includes Heathrow, Stansted, Edinburgh Airport, Chanel, L’Oréal, Diageo, Samsung, Sony, Microsoft, Acer, Coty and Dior. Blackjack Promotions is a leading UK staffing solutions, travel retail and experiential specialist. The company was founded in 1995 and acquired by OmniServ Limited, the European division of Air Serv Corporation, owned by ABM, in 2013. Its UK headquarters are at Heathrow, where it employs approximately 100 staff in addition to its database of more than 8,000 field staff.